August 14, 2016

Branding

BRANDING SOLUTIONS

At CoolColours we help you showcase your BRAND with key attention to the right slogan with images and examples of how you can service your clients. We are here to make it simple for you!

Your brand is one of your greatest assets. It’s not just your logo, slogan and design scheme, but your customers’ total experience of your business. Your brand is in your customer promise, your business values, your personality, the way you talk to your customers. It’s in the way you package your service and answer your phone.

Communicating your brand clearly and honestly to your customers will spread confidence and goodwill. It is a badge of trust that will set you apart from competitors and can give you a lasting competitive edge.

Branding benefits

Your brand should tell your customers exactly what to expect from you. Deliver on your promises and they will come back again and again. How often have you gone to a familiar restaurant chain because you know what’s on the menu, what it will taste like and how much it will set you back? It’s the same for your customers.

Your brand values

Before you can develop your brand identity, you will have to understand what the core values of your business are, what your business mission is and how you differ from the competition.

You must also be sure that what you want to tell your customers about your business and your offer matches what your target customer segments want and what you actually deliver. It’s no use developing a premium brand if your target market just wants value for money, for example; and a brand based on friendly service will not survive long if your staff are unhelpful.

Effective branding will give your firm or your offer a personality that suits your customers, and businesses selling the same products can have very different brands. For example, a plumbers’ merchant selling to trade buyers will aim for a value-for-money brand image; a DIY store will put more emphasis on providing a welcoming environment for the general public.

EMBROIDERED/PRINTED GARMENTS 

Embroidery digitizing is the process of converting existing artwork like a company logo or team emblem into a stitch file that an embroidery machine can sew on a garment. Before any design can be embroidered, it must be digitized. Digitizing is a complex process that is both art and science.  We offer digitizing services at affordable rates depending on urgency and size/complexity of the order. Feel free to consult with us on your next project. Price list available on request. SEE MORE ON PRICING & SAMPLES [CLICK HERE]

OTHER OPTIONS: SCREEN PRINT, LASER ON CLOTHING, DOMED STICKERS, HEATPRESS, PAD PRINT, EMBOSSING/DEBOSSING, LASER ENGRAVING, DIGITAL PRINTING, HOT FOIL, SUBLIMATION, VINYL STICKERS, DIRECT TO GARMENT PRINT.

 

 

AUTOMOTIVE  BRANDING

  

    Vehicle Graphics –   • Sign-Writing   • Vinyl Cut Lettering   • Basic Graphics   •Window Prints / One-Way             • Striping   • Magnetic Signs   • Reflective & Hi-Viz
Fleets & Leased –   • One off Vehicles   • Fleet Graphics & Branding   • Lease Vehicles   • Taxi Adverting   • Bus Graphics   • Trailers & Caravans   • Food Vans
Vehicle Wrapping –  • Digitally Printed Wraps  • Part, Half & Full Wraps  • Colour Changes  • Paint Protection     • Custom Wrap Detailing  • Window & Light Tinting  • Interior Wrap
Colour Changes – • Gloss, Matt & Satin  • Metallic & Mirror Chrome  • Camo & Candy Colours  • Prestige Vehicles  • Custom Wrap Detailing  • Carbon Fibre  • Black Out (De-Chrome)

Options available for wide varieties of Automotives – Cars, 4×4’s, Vans, Trucks, Motor Sport Vehicles, Race Cars, Lorries, Removal Vans, Motorbikes, Vespas, Boats, Jet Skis, Taxis, Buses, Coaches, Fleets, Trailers, Caravans, Trains, Planes, Gliders, Helicopters, Hire Vehicles, Leased Vehicles, Cranes, Diggers, Garbage Trucks, Skips, Containers, Pop Up Shops, Exhibition Trailers, Food Trucks,…..anything you can think of we’ll wrap it! We specialise in all types of wrapping for TV & Film, Advertising & Commercials, Events & Promotions & Targeted Campaigns.